
BEHIND THE HAPPINESS
our history
Hi! I'm Keishia Deverney, the proud owner and creator behind Etalian Happy Ice & Mini Eats. Etalian Ice made its debut in February 2023 at the Zulu Lundi Festival in New Orleans, Louisiana. It has swiftly gained momentum since its inception. The 'E' in "Etalian" symbolizes empowerment, a core value driving our motto, “Be Happy on Purpose Always."
EVERYONE WANTS TO KNOW
WHO WE ARE AND WHAT WE OFFER
Everyone is curious, “What is Etalian Happy Ice & Mini Eats?” It's a mobile experience that brings happiness at any event, big or small. At Etalian Happy Ice, we offer a selection of delicious, smooth, and creamy Italian ice desserts that are gluten-free, non-dairy, and vegan-friendly. Our Mini Eats include a menu of freshly made grab-and-go foods guaranteed to satisfy your hunger and happiness.
etalian happy ice in the media

THE LEGACY LIVES ON
INHERITING ELEMENT BEVERAGE CO.
In November 2019, I endured the devastating loss of my only child, Devin Esapdron, to senseless gun violence — a tragedy that is still plaguing our inner-city communities. Devin was the creator and CEO of Element Beverage Company. After Devin's tragic death, I became secretly depressed and developed severe anxiety. I was functioning daily in denial and masked my pain by becoming overly indulged in work. I inherited my son's beverage company, and it was truly bittersweet. It’s a constant reminder of my son’s untimely departure yet a testament of his legacy. Through Element, I have the privilege of sharing his remarkable journey — how he transformed his grandmother's homemade lemonade recipe into a product embraced and sold by supermarkets, convenience stores, restaurants, hotels, and large festivals across the city of New Orleans. Devin's business model has been used to date to help and inspire others to pursue their entrepreneurial dreams.
Despite the loss of my son, the pain, and the financial troubles, my son's spirit of persistence and memories of his encouraging voice saying, “KiKi, you got this! You are a winner.” helped me. Devin's entrepreneur drive craved the blueprint for me to create Etalian Happy lce & Mini Eats. I followed my son's business model and practices. They are practical and straightforward: persistence, consistency, quality products, service to others, and networking with people who you inspire to become.
RECLAIMING MY JOY
MY INSPIRATION
"No" isn't the end; it's a chance to refine and push forward. Determined to rediscover happiness, I turned my love for Italian ice into a business venture. I've transformed my grief into a source of pride, crafting happiness for all to savor. I know Devin is smiling and proud of his “KiKi” as I infuse Etalian with vibrant colors, flavors, and boundless creativity on my own terms — truly a testament to reclaiming joy.
